Wgidfu watches what your UK audience is about to talk about — and queues three drafts in your voice while you get on with your week. You approve. You edit. You ship.
Institutional tier · prices in £
Brand vitality · 7d
85/100
Spring budget reactions are peaking now.
45k mentions/hr · < 2h window
Drafts queued
3
Waiting on your nod.
Reach
1.28M
▲ +8.4%
Engagement
4.82%
▲ +2.1pt
Followers · 24h
+1,204
Sunday hours saved
14h
/ week
Trusted by UK content teams
For UK SMBs who post their own content
You didn't start a business to scroll Instagram at half-eleven on a Tuesday. Wgidfu is the calm, opinionated tool that does the listening — and lets you stay in the room when it matters.
11pm. Algorithm panic. Boilerplate post. Sleep.
You're guessing. You're rushed. The post lands flat. And tomorrow you do it again.
Three "agency" emails. One promised quarter. No clarity.
You're paying £1,400/mo for someone who's never met your customer.
8am. Three drafts. Approve, tweak, ship.
Scoped to your brand voice. Tied to what's actually moving in your niche today.
How it works
Our engine sweeps Instagram, Facebook, X and TikTok every six hours and ranks what's accelerating in your niche.
By 8am each spike has three takes tuned to your brand voice. You approve, tweak, or send back for another round.
Posts go straight to Instagram and Facebook. Vitality re-scores in real time and rolls back into the next sweep.
You stay in the room · we just hand you the cards
The receipts
Averaged across 800+ paying UK teams in Q1 — measured against their own previous quarter, not industry benchmarks.
3.4×
Engagement lift
vs. their own Q4 baseline
14h
Saved per week
Median content team
£0
For the first 28 days
No card. No tricks.
We stopped chasing the algorithm at 11pm. Three drafts at 8am, one nod, done. The whole agency line went away.
Maya Okafor
Founder · North Pier, Bristol
Pricing · in pounds
Starter
£29 / mo
28-day free trial · 1 seat · no card needed
For founders who want smart signals without the guesswork. You drive every post.
Growth
Most popular£49 / mo
28-day free trial · 3 seats · no card needed
For the SMB that's done with 11pm posting. Auto-draft, you stay in the room.
Studio
£99 / mo
28-day free trial · 10 seats · no card needed
For multi-brand agencies. Auto-publish with safety guardrails. Everything, unlimited.
Enterprise
Need SSO, multi-tenant, or a real partnership?
credit_card Stripe
Card payments secured
verified_user GDPR
UK + EU compliant
place UK-built
Made in Cardiff
star 4.8
Verified reviews
Changelog
A team of three in Cardiff, shipping updates every week. No quarterly roadmap theatre.
Brand Vitality score
Replaces Efficiency Index. Weights reach, engagement, sentiment + share of voice.
Brand search palette
⌘K opens a search across niches, audiences and watchlists. Save any topic — even outside your niche.
Voice fine-tune v2
A new fine-tuning pass that respects your archive's punctuation and rhythm.
Why we built this
Systems,
not sprints.
We built Wgidfu because we were tired of sprinting. Posting, guessing, refreshing, repeating. Watching a trend peak while we were still drafting the caption.
There is a better way. Find the signal before it is a wave. Show up exactly when your audience is paying attention. Stop apologising for content that was not built to compete.
This is not for brands who want to go viral. This is for founders who want to build something that lasts — and know that consistency beats chaos every time.
This is for the founders who would rather surf than flail.
The Wgidfu Team
Built in Cardiff 🏴 · For the rest of the UK
The cost of chasing
Every week you post without a signal, you're paying it. Here's what it costs UK founders.
7
Hours per week
spent creating content for platforms that move the goalposts weekly
364
Hours per year
that's one full working month — gone. Every single year.
68%
Of UK SMB founders
say they post "hoping something sticks" rather than from a clear signal
"The algorithm changed again.
Your reach dropped 40%.
Your competitor just went viral."
Sound familiar?
Wgidfu shows you what's coming 3–5 days before it peaks — so you post with confidence, not desperation.
Join the waitlist
We're letting in early founders personally. Get 28 days free when we open the doors.