Wgidfu watches what your UK audience is about to talk about — and queues three drafts in your voice while you get on with your week. You approve. You edit. You ship.
No card · cancel anytime · prices in £
Brand vitality · 7d
85/100
Spring budget reactions are peaking now.
45k mentions/hr · < 2h window
Drafts queued
3
Waiting on your nod.
Reach
1.28M
▲ +8.4%
Engagement
4.82%
▲ +2.1pt
Followers · 24h
+1,204
Sunday hours saved
14h
/ week
Trusted by UK content teams
For UK SMBs who post their own content
You didn't start a business to scroll Instagram at half-eleven on a Tuesday. Wgidfu is the calm, opinionated tool that does the listening — and lets you stay in the room when it matters.
11pm. Algorithm panic. Boilerplate post. Sleep.
You're guessing. You're rushed. The post lands flat. And tomorrow you do it again.
Three "agency" emails. One promised quarter. No clarity.
You're paying £1,400/mo for someone who's never met your customer.
8am. Three drafts. Approve, tweak, ship.
Scoped to your brand voice. Tied to what's actually moving in your niche today.
How it works
Our engine sweeps Instagram, Facebook, X and TikTok every six hours and ranks what's accelerating in your niche.
By 8am each spike has three takes tuned to your brand voice. You approve, tweak, or send back for another round.
Posts go straight to Instagram and Facebook. Vitality re-scores in real time and rolls back into the next sweep.
You stay in the room · we just hand you the cards
The receipts
Averaged across 800+ paying UK teams in Q1 — measured against their own previous quarter, not industry benchmarks.
3.4×
Engagement lift
vs. their own Q4 baseline
14h
Saved per week
Median content team
£0
For the first 14 days
No card. No tricks.
We stopped chasing the algorithm at 11pm. Three drafts at 8am, one nod, done. The whole agency line went away.
Maya Okafor
Founder · North Pier, Bristol
Pricing · in pounds
Free
£0
forever · 1 seat
For founders dipping a toe in. Manual workflow. You drive every post.
Growth
Most teams pick this£49 / mo
14-day free trial · 3 seats
For the SMB that's done with 11pm posting. Auto-draft, you stay in the room.
Studio
£99 / mo
14-day free trial · 10 seats
For multi-brand teams. Auto-publish (with guardrails). Unlimited signals.
Enterprise
Need SSO, multi-tenant, or a real partnership?
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Card payments secured
verified_user GDPR
UK + EU compliant
place UK-built
Bristol-made
star 4.8
Verified reviews
Changelog
A team of three in Bristol, shipping updates every week. No quarterly roadmap theatre.
Brand Vitality score
Replaces Efficiency Index. Weights reach, engagement, sentiment + share of voice.
Brand search palette
⌘K opens a search across niches, audiences and watchlists. Save any topic — even outside your niche.
Voice fine-tune v2
A new fine-tuning pass that respects your archive's punctuation and rhythm.
Take it for a spin
If we don't save you 5 hours in your first fortnight, we'd rather you walk. Cancel in two clicks.
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No card required. You can invite the rest of your team once you're in.
3.4×
Engagement lift
14h
Saved per week
800+
Teams shipping